It's called perfect for a reason. In 1873, Levi's ® invented the blue jean. What started as a piece of clothing for the American worker quickly became an icon of American style around the globe. And every Levi's ® style is crafted with the same high standard of craftsmanship and quality they've always been known for. Worn by everyone from miners and rebels to rockstars, Levi's ® aren't just made to be worn, but to be lived in, too.